about us
about us
about us News Ledman Sports Contact us
Company Profile CEO Speech Corporate Culture Layout-of-Strategy Ledman-Logo

Brand Culture

Origins of Brand



Reveals the industry we focus on; represents all people in Ledman; implies Ledman’s target to be leader of LED industry.



Transliteration from Ledman

Brand Image

Color of the Logo

Red, green and blue are tricolor of everything.

They can form a colorful world, which demonstrates Ledman vision to light up the world.

And Blue also represents sea, which shows Ledman’s international sights and mind.



Brand Image

Dreams of Our Own:fight for our own dreams and never give up;

Dreams of Our Family:work hard for our families and create unbounded happiness;

Dreams of Ledman:top the industry and seek for mutual development;

Dreams of China:create values for society and repay the society.

Brand Characteristics

Speed: quick reaction, implementation, and reflection;

Passion: have passion and confidence in work and life, develop unlimited potiential;

Sunshine: obtain and pass on positive energy, warm ourselves and others;

Dreams: fight for personal dreams, family dreams, Ledman dreams and Chinese dreams;

Transcendence: transcend ourselves, transcend the past and head for the future;