According to Hangjiashuo Research, in 2022, the domestic COB new display output value registered an increase of about 30% compared with 2021, mainly driven by demands from command center, transportation, medical, enterprise exhibition hall, design and other fields for replacement and upgrade of the original small pitch LED display. At the P1.2 conversion, the first quarter of 2023 may see COB production capacity reach 10000kk/month.
According to Hangjiashuo Display, it is 5 years since Ledman launched and mass-produced Micro LED UHD display products and solutions based on COB advanced technology in 2018.
2) In technology R&D, Ledman will work hard this year on technology R&D and reserves in emerging areas such as COG, AR/VR, and metaverse for the timely launch of cutting-edge technologies and products.
3) In marketing initiatives, Ledman will build more product marketing experience centers, strengthening experiential marketing, and promoting market penetration of commercial and home UHD display products.
4) In global market planning, Ledman will work on a series of brand promotion activities and overseas channel layout to increase its overseas market share, while pursuing steady growth in the domestic market.
The first is to update and iterate products to give them new vitality. At the beginning of the year, Ledman comprehensively updated its product line. On May 18, Ledman upgraded its Micro LED UHD home video wall, which is available at both the official online flagship store and offline experience stores.
Second, it continues to work on overseas markets. Ledman has amazed ISE 2023, Integrate ME 2023, InfoComm 2023 and other well-known exhibitions with its UHD energy-saving cold screen based on COB technology, Micro LED UHD home giant video wall, all-in-one LEDHUB and other products, wining customer recognition and likes.
It is widely believed that technology is the strongest moat of an enterprise, and COB technology is a key driver for the continued development of Ledman, whose COB posture dates back 10 years ago.
In terms of COB patents, Ledman has accumulated nearly 90 patents in the field of COB, forming a patent layout that covers packaging method, production process, structure design, circuit design, Super COB technology, software algorithm and many other aspects of COB display products.
In terms of product penetration rate, over the past five years, Ledman optical COB HD display products has been widely used in public security traffic police, smart cities, government emergency, intelligent transportation and other industries, with over 3,000 cooperation projects completed.
In terms of market share, according to related research agency, Ledman continued to rank first in the market share of the COB segment in 2022. Data from Hangjiahsuo Research shows that Ledman has about a third of the COB market.
Meanwhile, by effectively and scientifically integrating packaging technology and display technology into the display business, Ledman has improved its COB-based layout in three major tracks, namely dedicated display, commercial display and home display.
It is noteworthy that the first project of Ledman’s COB UHD display product, namely the intelligent analysis command center of Shanghai Jiushi Bus Group, has operated stably and reliably for 5 years without any maintenance.
Ledman has the mass production capacity for COB face-up encapsulation, flip-chip encapsulation, Super COB and other multi-technology process routes.
Following the release of the first 4k 138-inch giant screen product in September 2021, in 2022, Ledman launched P0.46 pitch 163-inch 8K giant screen product, its technical indicators in the forefront of the country, forming a new matrix of 110″, 138″and 163″ Ledman Micro LED home giant video wall.
Ledman, by converting its COB first-mover advantage in the display industry into a leading edge in the C-end market, aggressively expanding into the C-end via marketing network layout, flagship store opening and other ways, and blessed by its advantages in the B-end market, has formed a B+C dual-engine drive mode.